WORLD REVIEW — April 2019

SEXIST ADVERTISING

Not Killian Fox

‘Making a sexist ad now, after #MeToo, is simply inexcusable’, writes Killian Fox (was pictured right) or some Guardian sub-editor does. Whatever. "Killian Fox writes about film, music and books, among other things, for various publications including the Observer, where he worked for two years", his Guardian profile reads. Amongst the "among other things" he writes about is feminist opinions regarding sexism in the advertising industry. He gives oxygen to the meglomanic sisters who try to bully the world into de-sexing and who hate men for possessing the greatest privilege on Earth; penis privilege.

Sex is a major driver of what being a man is all about. There's nothing wrong with men and gals being sexist. Good men and good women love each other. They enjoy sexual interest and passing the time in intimacy. They also like to joke about it. It's called a sense of humour. It's about having fun. It's how the world works. But maybe Fox doesn't get it.

In his latest writings, "Senior women in advertising talk frankly about high and low points in their industry, and how to effect change", one of the three questions he asked each of them was, what is the "most sexist ad you’ve seen?"

Well there were no surprises. We'll go through the feminist's answers to the question, but they don't have much to complain about because their responses were covered in the mainstream media a long time ago, some of them went back over a decade, and there hasn't been much new stuff for them to complain about. Obviously they've been successful at screeching loudly and getting men's fun shut down. On the upside, it did give us the opportunity to revisit the old ads and also find some other good sexist stuff, some of which we hadn't seen before. So we shall proceed.

Jo Wallace — "The Sprite #Brutally Refreshing campaign that went live on Twitter in 2016. It was slammed for being a misogynistic “slut-shaming” campaign. Copy lines included 'She’s seen more ceilings than Michelangelo.'"

Sprite Brutally Refreshing Ad

Original image — Twitter — @Graceinspace

Well, that looks like a seriously un-sexist advertisement. A few lame jokes. How could Jo Wallace get her knickers in a bunch about "more ceilings than Michelangelo"? Talk about triggered over nothing. Wait till she gets a look at our stuff. She'll have smoke coming out of her ears. So much for her pathetic answer. Maybe she doesn't get around much. Bad luck Jo, no cupie doll for you dear. Sheesh!

Ali Hanan — "Where do I start? One of the most offensive is a 2007 ad by Tom Ford where a perfume bottle not-so-discreetly covers a naked vagina".

Tom Ford Fragrance Ad

Original image — Wordpress — su.ho.al.

OK! This Ali Hanan is on to the right stuff here. These Tom Ford ads are seriously good sexist advertising. It's certainly eye catching and gives a man some nice flesh to ogle. But check it out – 2007! That's 12 years ago. Hasn't she seen anything better since then. She certainly carries her outrage well. Probably as well as her baggage, or is it all the same thing? But Ali needs to keep up with the times and leave 2007 behind. That perfume bottle is not covering the girl's vagina. Nope, it's covering her vulva. The sisterhood has decreed that the biological name vulva should be used in lieu of vagina. Vagina is used to name the penis caressing tube part further inside the woman. So Ali hasn't even kept up with he own group's jargon. If it was covering her vagina alone, it would have to be inserted a bit leaving her vulva and labia exposed to the viewer. Maybe that's what she'd prefer to see to achieve greater outrage. Good stuff Tom Ford.

Karen Blackett — "The 2015 Protein World campaign that asked 'Are you beach body ready?' with the image of a sexy blond woman in a bikini. It was truly appalling".
and

Stephanie Matthews — "Hands down it’s the Beach Body Ready ad by Protein World in 2015. They got the mood of the nation completely wrong. Body shaming is wrong for either gender and not all women aspire to look like the model they used and object to these idealised, sexualised versions of women being projected as the cultural norm".

Protin World ad with bikini girl

Original image — Guardian

What's so appalling about this Karen? A rather healthy, sexy bikini girl advertisng Protein World products that make health stuff. What's appalling about that? Real women and real girls do look like that and they like men looking at them. They love it. That's normal female behaviour. And men like looking at fluff like her. That's normal male behaviour. It's a win-win all around for everybody, except for growly, grizzly old fem-bags, who can't stand to let people exhibiting normal sexual desire and appreciation enjoy themselves.

And Stephanie, "sexualised versions of women being projected as the cultural norm". No Stephanie, the model isn't being projected like that. This model is no cultural norm. She's hot. Men know exactly how ugly most women who present themselves as the cultural norm are these days. This ad isn't at all sexist. It simply presents an ideal pretty, feminine and healthy example of what women of today should try to emulate. There's nothing sexist in that. The model is a stunning object of sensuality who is intended to inspire ugly fat slugs of women to try a bit harder. It also gives us men an opportunity to brighten up our day by observing what women can and should look like. Nice!

Karen and Stephanie are wrong in accusing this advertisment as being sexist. It is not advertising the model as being for sale, a piece of meat or demeaning women. Envy and green monster jealousy are what these advertising women are enraged about. If these women were self confident women, happy in their own bodies and sexuality, they wouldn't see this ad as fat-shaming and sexist. They would have a positive identification with it and be proud of their own femininity and womanhood.

Sereena Abbassi — "A 2012 poster ad for Belvedere vodka that appears to endorse rape culture. It’s about how smooth Belvedere goes down. A guy is dragging a woman towards him, completely against her will. I cannot believe it got made".

Belvedere Vodka advertisement

Original image — The Globe And Mail

Hmmm... This ad is definitely presenting something seemingly a bit naughty. Maybe Sereena's on to something here. But rape culture? I'm not sure about that. Context is what's important here and not what horrors are in the frightened terrified inner fears of feminists quaking in their pumps with wishfull pathological rape fantasies that will never happen. And although the (feminist) world got a bit upperty about this ad in 2012 and the advertiser took down the ads, and apologised to the world (fools), the context of the image could suggest any incident taking place in a sitcom of today, which is where the graphic came from originally, I believe. However the text is difficult to argue about. It is quite literally explicit. Yes Belvedere Vodka was being naughty here. This is a sexist ad.

But hey, what harm is done? Do femi-crazed women really believe this sort of thing will promote actual physical rape? Are they really that paranoid? The answer is no, they aren't. They simply like to bash their drum and frighten other women into rape fear. The more noise they make about rape, the more rape fear escalates into the mainstream consciousness of the world and media. Soon, just looking at a woman for more than the permitted five second glance will be legislated as rape. The #MeToo movement stands testament to that. Women love to flock and gossip, twitter like birds. So they invented 'rape culture' to drive escalation of rape fear and man hatred. Women of feeble mind bought the farm.

Wikipedia — The term "rape culture" was first coined in the 1970s in the United States by second-wave feminists, and was applied to contemporary American culture as a whole. During the 1970s, second-wave feminists had begun to engage in consciousness-raising efforts designed to educate the public about the prevalence of rape.

Exactly! The invented psychosis of rape culture is a major attack weapon of the sisterhood. Yes, the Belvedere ad is sexist and it presents as a sad rape joke to sell alchohol. If we'd made the ad it would have been a lot hotter, tastier and funnier too, but as it is, it is a pathetically lame sexist ad. Too bad the feminists don't get it. Instead they get 'offended'. Bless their little parts.

Victoria Brooks — A Lynx ad from 2011 that says, “Can she make you lose control?” It’s a picture of a Page 3 model in underwear taking a turkey out of the oven. The adverts that people think were so sexist from the 60s and 70s are nothing compared to the pornification of women these days and the various expectations placed upon them.

Lynx ad with pin-up girl cooking

Original image — Pile Rats

Nice lingerie stuffing. And the turkey looks delicious too. This ad's graphic is right up our alley. This is high quality retro pin-up art. It rarely gets better than this, except it would be better without the lingerie, but then her generous feminine bits might get a bit roasty without some sort of protection. Yum, hot fresh roasty bits. Is the ad sexist? Yep, it sure is and it's great. Now then, what's this Victoria going on about?

"Pornification of women" – WTF! Pornification! What is she talking about? Does she envisage this model is going to start doing some sort of sexual act with the turkey? What pornification? This is what normal feminine women look like Victoria. This, of course, is exactly what my wife looks like when she roasts turkey (I wish). Or at least, this is what a woman should look like when she's dutifully cooking in the kitchen for her master. This scene is near idylic for a man. It generates appetites that this model suggests she can satisfy. Turkey and tart. The only thing missing is beer. They should have had some beer sitting on top of the stove.

Victoria thinks ads like this place expectations upon women. No they don't. This is how real feminine women behave. It's not an expectation from their perspective, they know instinctively what to do to please a man, but Victoria doesn't. She's probably never had any contact with normal female behaviour. Probably hangs out with group-think feminists and has never considered using her feminine charms and attributes (if she has any) to please a man. This is a great ad. It attracts the market audience, offers visual delights to raise appetites and tries to flog off goo to smelly bros like me.

Good one Lynx.

And that's all the fem-whingers had to complain about, except; one about children's clothes and toys, and we're not posting up pictures of children on this website, so we left it alone – it was just some cranky-fem going off about gender stereotyping of children by advertisers; and another woman who had a hissy-fit about Wall Street sculptures representing women's struggle as an infantile girl (hmm... That's actually probably correct. Feminists do act like infantile bully girls).

Here's a couple of sexist ads we found while looking

Lynx again – apparently this campaign got trashed by the offenderati. Too bad. Nice sexy girl thinking naughty thoughts. That's good Lynx. However, from further reading we found out that Lynx has gotten tired of banned ads and have gone woke/broke featuring men(?) going kissy-kissy on national TV. And like that's not going to get people offended? OK, goodbye Lynx.

Lynx ad with girl getting clean and dirty

Original image — Campaign

 

Nikon. Here's a good little sexist ad from Nikon. Sexy girls comparing assets. Nice girls. Either would be satisfactory on a cold night by the cosy fire, but one would definitely be cosier. Think big. But both at the same time would be even cosier. In fact that would be downright hot!

Nikon ad with two girls comparing breast sizes

Original image — The Society Pages